Tuesday, 11 December 2012

Event: TOMS Give Shop

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Those goody-two-shoes at TOMS are well-known for their charitable endeavours, including the pioneering 'one-for-one' scheme which gifts a pair of shoes for every pair purchased to children in need. This Christmas the brand has gone one further and is launching the TOMS Give Shop - a pop-up space in London's Brick Lane that aims to spread their core message of giving. Guests will be taken on a journey through five interactive areas that are designed with this message in mind.

A D.I.Y. crafts area allows visitors to create homemade Christmas cards; the 'Smiles' area features a photobooth where guests can take pictures and upload to social media; and the 'Knowledge' section features a reading lounge and book exchange. There will also be live music over the period from emerging artists and a retail space where the TOMS range can be purchased as well as wares from local artisans. To get into the Christmas spirit of giving, join TOMS at The Old Truman Brewery on Brick Lane from Friday 14th - Sunday 16th December.

toms give shop flyer

toms give joy

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